See What AI Says About Your Brand. Act on It.
AI engines are the new discovery layer. When your customers ask ChatGPT or Perplexity for recommendations, is your brand showing up — or are your competitors? BrandOptics gives you the intelligence to know and the action plan to win.
Monthly plans for growing brands. Enterprise plans available.
AI visibility across several AI engines — for your brand, your customer personas, your competitors — powered by our intelligence algorithms to deliver the best strategies to improve rankings, citations and visibility.
Illustrative dashboard
Built For Brands In
BrandOptics C360: From Insight to Citation, on Repeat.
C360 closes the loop for marketers. Take the actions from your visibility scans, manage the tasks that generate content and assets, publish them where AI engines look for evidence — then measure again.
Scan
Visibility scans across AI engines, personas and competitors.
→Act
Turn recommendations into managed tasks that generate content and assets.
→Publish
Distribute to the endpoints AI engines actually cite.
→Measure
Re-scan to prove impact — and feed the next cycle.
The AI Discovery Shift
AI Is a New Marketing Channel. Most Brands Are Invisible In It.
Consumers aren't browsing search results anymore. They're asking ChatGPT, Perplexity, and Gemini for recommendations — and making decisions before they ever visit a website. AI-driven recommendations are shaping the very first impressions of your brand.
This isn't a future trend. It's happening now. And the brands that understand how AI engines surface, rank, and recommend will be the ones that capture the next generation of customers.
BrandOptics gives marketing leaders the intelligence to see where they stand in this new landscape — and a clear plan to compete.
Top Choice: India Restaurant (Hope Street)
India Restaurant is particularly well-suited for efficient pickup due to its dedicated "Grab & Go" menu.
Quick Casual Option: Not Just Snacks
A smaller, homestyle-focused establishment that emphasizes fast pickup.
Reliable Turnaround: Kabob and Curry
A long-standing Thayer Street staple accustomed to high order volume.
Your brand? Not mentioned.
This is happening right now — across thousands of customer queries, every day.
Your Competitors Are Showing Up in AI. Are You?
While your organic traffic from Google declines, AI engines like ChatGPT, Perplexity, and Gemini are becoming the new discovery layer — and most brands are invisible in it.
Active users by Session source / medium over time
| Session source / medium | Active users | Sessions | % of total | |
|---|---|---|---|---|
| 1 | chatgpt.com / referral | 128 | 176 | 74.58% |
| 2 | chatgpt.com / (not set) | 29 | 33 | 13.98% |
| 3 | gemini.google.com / referral | 16 | 28 | 11.86% |
| 4 | chatgpt.com / organic | 2 | 2 | 0.85% |
AI engines are already sending traffic to your competitors.
The question is: are they sending traffic to you?
Representative AI referral traffic pattern — illustrative model, not client data. No analytics or backend connection required.
Google Traffic Is Declining
Organic search traffic is dropping as buyers skip to AI for answers and recommendations.
AI Is a Black Box
No idea what AI engines say about your brand to your customers. No visibility into citations, sentiment, or competitive positioning.
Competitors Are Winning
They're getting cited in AI responses while you're not. They've figured out which signals AI engines trust — you haven't.
Latest Intelligence
Research, Teardowns & Masterclasses
The newest strategic articles and video breakdowns on winning visibility in AI answers.
AI Search Optimization: What Search Demand Says About Where Marketing Is Heading
What Semrush search data reveals about AI search optimization — how much demand exists, what marketers are asking, and what it means for budgets.
7 Min Strategic ReadAnswer Engine Optimization (AEO)AI Brand Monitoring: The Top 10 Questions Marketing Leaders Ask
Direct answers to the ten questions marketing leaders ask about AI brand monitoring — what it is, how to run it, what to measure, and what to do next.
8 Min Strategic Read
Teardown: The Regional Banking AI Squeeze
How regional and community banks can leverage their local treasury, CRE, and SBA moats to overcome a massive 55%-70% blind spot in conversational AI search.
Teardown: The Enterprise IT Staffing Trap
Why multi-billion-dollar IT staffing and services firms face an average 50%-80% blackout in conversational search recommendations.
Understand. Analyze. Act.
BrandOptics shows you exactly what AI says about your brand and your competitors — then translates that into a strategic action plan your team can execute.
AI Visibility Intelligence
See exactly how AI engines describe your brand across persona-modelled synthetic scenarios. Track visibility scores across ChatGPT, Perplexity, Gemini, and Google AI Overviews — with zero developer setup.
Competitive Citation Analysis
Understand which signals AI trusts and where gaps exist. See why competitors are winning citations and what content, authority, and trust signals are driving their visibility.
Strategic Action Plans
Receive specific, prioritized recommendations your team can execute immediately. Not technical SEO data dumps — business-ready intelligence with clear next steps.
Inside the Platform
Six intelligence modules. One strategic view of your brand in AI.
AI Visibility Dashboard
Track your brand's visibility score across ChatGPT, Perplexity, Gemini, and Google AI in real time.
Competitive Visibility Matrix
Side-by-side comparison of your brand vs competitors across every AI engine and metric.
Persona & Questions
See the questions your customers are asking AI engines — and whether your brand shows up in the answers.
Action Plan Engine
AI-generated, strategist-reviewed recommendations prioritized by impact and effort.
Trend Monitoring
Track visibility changes over time. Measure the impact of every action you take.
Executive Reporting
Monthly and quarterly reports formatted for CMOs, VPs, and board presentations.
Why Marketing Teams Choose BrandOptics
Beyond Visibility. Actionability.
From insight to execution across every AI-driven channel. Built to power your next action — not just show you data.
AI Strategy Support & Enablement
Hands-on AI strategist enablement. White-glove support from a team of experts, not a bot. Explore our consulting services →
Built for Business Leaders
Every report, every recommendation, every action plan is written for marketing executives — not SEO technicians. No jargon. No data dumps.
Self-Serve to Enterprise Scale
Start at $40/month with self-serve intelligence. Scale to enterprise with dedicated strategy, custom frameworks, and executive reporting.
From Black Box to Clear Action Plan
Your first assessment delivered in days, not months.
We Scan
We engineer precise synthetic queries modeled on your target customer personas, key competitor citation gaps, and industry conversational search patterns.
We Analyze
We identify citation gaps, competitive positioning, and the specific signals AI is using to recommend brands in your space.
You Act
You get a prioritized action plan your team can execute to improve visibility, strengthen trust signals, and win AI recommendations.
What Our Customers See
From B2B SaaS marketing teams to independent brands — the same intelligence, at every scale.
Finally Made Sense
"Your approach is very clear to follow — we know exactly what to change next."
VP of Marketing
B2B SaaS, 200+ employees
From 0% to 38% AI Visibility in 60 Days
"Two months later, customers are telling us 'ChatGPT recommended you.' That's real business impact."
Ajay Vinoben
India Restaurant, Providence
Clear, Understandable, Easy to Use
"BrandOptics made something I was completely confused about actually understandable. The action plan is specific, and I finally know what to do."
Prashanth
Fitness Coach
Understanding My Brand Through AI's Eyes
"AI was recommending competitors with weaker work but clearer positioning. BrandOptics showed me exactly what I needed to fix."
Delnaz
Petals and Paper Studio
Not Another Technical SEO Tool
BrandOptics translates AI's black box into business-ready clarity.
Comparison reflects the common approach of technical AI-visibility and SEO platforms, including rank-tracking and citation-monitoring tools.
Stop Guessing What AI Says About Your Brand.
Get your AI Visibility Assessment and see exactly what ChatGPT, Perplexity, and Gemini are telling your prospects.
Simple pricing, clear value — AI brand intelligence for growing brands and enterprise marketing teams.